1&1: Slow Websites Great for Your Competitors

1&1, the global Web hosting company based in Pennsylvania, recently conducted a survey among regular Internet users to gauge their reactions to a variety of website characteristics. The survey yielded some interesting results. Not the least of which is the fact that 58% of the respondents said they would not visit a company website again if loaded too slowly.

Furthermore, almost 75% of the respondents said they would have no trouble abandoning a website and turning to a competitor due to slow load times or other perceptions of a faulty site. Some 42% said they are regularly angered or distressed by websites that don’t work as consumers believe they should. The survey was conducted among more than 1,300 consumers gauging the most common website faults known to the industry.

“Unreliable websites continue to reflect badly upon businesses of all types and sizes,” said 1&1 CEO Oliver Mauss. “It is clear that when faced with a faulty or off-line website, consumers will turn elsewhere. Perhaps more surprising is the proportion that will be unwilling to return. With this in mind, businesses must ensure their websites are well designed, have robust functionality, and benefit from the most reliable Web hosting infrastructure available to them.”

Underscoring the survey results is the fact that it was conducted using an online feedback form provided by WIRED magazine. Readers of WIRED tend to be more technically knowledgeable and proficient than the average Internet user and even they don’t seem to be satisfied with the results of some websites. Data provided by QuBit this past spring seems to back up these assertions with their estimates that some $2.8 billion in sales are lost around the world because of slow loading sites and other faulty conditions.

Click on the link for our 1&1 review.

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