Some kinds of websites can get along just fine without aggressive customer engagement. News sites are a great example. They exist because people want to engage – that’s why they read the news. You don’t have any such benefits as an online retailer. Therefore, you rely on customer engagement to drive traffic to your Shopify store; you depend on it to keep customers in your store so they can shop and buy.
Customer engagement within Shopify is not hard if you know a few tips and tricks. Here are three for you to consider:
1. Add Live Chat to Your Site
Assuming you devote a significant amount of time to your online operations, one of the best ways to engage customers is to make yourself easy to contact. You can do that by adding a live chat module to your store. Live chat gives your customers instant access whenever you are online, rather than having to send a contact form in the hope that you will get back to them in a reasonable amount of time. As an SEO tool, live chat is very good for conversion rates because it allows you to answer questions in real time, thereby encouraging your customers to make positive purchase decisions.
There are a number of chat apps you can install within Shopify just by visiting the Shopify store. The most widely used apps for live chat are:
- Tidio Chat
- Formilla Live Chat
- Zopim Live Chat
- Pure Chat
Be aware that most of the live chat apps you will find in the Shopify store are fee-based apps. They are relatively inexpensive, though. Just go to the App Store, search for the app you want, click on it and follow the installation instructions. You will then open the app and configure it according to your requirements.
2. Share Your Content Regularly
Nothing does more to drive people to your site than regularly updated content relevant to the needs of your customers. Therefore, you should be producing content on a steady basis. That content should directly address things your customers would find interesting – including industry news, information about new products and services, etc.
We previously published a post describing how you can link your Shopify store to your WordPress blogging site. You should definitely do that if you have not done so already. But also take advantage of social media such as Facebook, Pinterest and Twitter to get your content out there.
3. Optimize Your Site
Lastly, your site should be optimized for SEO performance. Site optimization takes into account things like:
- title tags and meta-descriptions
- ALT tags for images
- site maps and robots.txt files
- clean URLs (aka SEO-friendly URLs).
There are lots of tutorials explaining how you can easily optimize your site even if you do not have any professional SEO experience. And if you are not into the details of coding, just a few basic changes could still make a noticeable difference.