Once you have your WordPress website up and running, you need to turn your attention to attracting visitors. The best way to do this is to rank highly in search engines, which is achieved with search engine optimization (SEO).
WordPress is already pretty SEO-friendly out of the box and with the help of a few choice plugins, you can easily have your website soaring towards the summit of Google Mountain. To help you improve your SEO the easy way, we have compiled a list of five of the best plugins available in the WordPress Directory right now.
1. WordPress SEO by Yoast
The crème de la crème of optimization plugins, WordPress SEO by Yoast is as important as WordPress itself. Install this plugin and you will be able to create an XML Sitemap, integrate Google Webmaster Tools, alter permalink structure, edit Meta descriptions, and optimize page titles. It will also provide you with information on keywords and a snippet of how results look to other search engine users.
While it can be a little confusing at first, a little bit of time messing around and you will soon realize that it’s actually very easy to use.
2. Video SEO for WordPress SEO by Yoast
Once you have familiarized yourself with WordPress SEO by Yoast, go and download Video SEO to help get your videos featuring prominently in search engine rankings. Even if your keywords are not ranking top, this plugin will help deliver videos to drive traffic to your website by placing thumbnails right there in the results pages. The only downside to Video SEO for WordPress SEO by Yoast is that it isn’t free. However, if you are serious about SEO, the investment is most definitely worth it.
3. SEO Friendly Image
This plugin is a tool that is designed to help you optimize your images, taking all of the work out of coding tags. Most WordPress users do not bother optimizing images and this makes it difficult for search engines to index them. Using SEO Friendly Image will help improve traffic.
4. SEO Content Control
Around 95% of your website content will be text. SEO Content Control helps to identify and clean up content that is weak in SEO to improve quality and help it rank better. After having scanned your content, the plugin will give you reasons why it was not up to standard to help you understand how to structure future articles. This plugin has not been updated in a while, but still works fine with the latest WordPress release.
5. W3 Total Cache
Forty percent of people abandon a website that takes more than three seconds to load. Page speed is one of the primary ranking factors and a slow site will affect your search engine position. W3 Total Cache is the best caching plugin around and takes care of everything from HTML linebreak to combination of CSS and JS, and a whole lot more besides.
You can install all of these plugins by going to Plugins > Add New from your WordPress dashboard and entering the name in the search field. Have fun!