Migrating to Shopify from another e-commerce platform can reap significant rewards if done properly. The one thing online retailers do not want to do is go into a migration completely blind. It only takes one troublesome migration to destroy years of hard work and retail success.
Shopify developers have done their best to make migration as simple as possible. If you are planning a migration yourself, you can rest confidently in the knowledge that there is plenty of help available. Before you get started though, ask the five questions listed below. These will help you better understand what you are about to undertake.
1. Does my site need any maintenance?
There is no way for the Shopify platform to automatically update all the details of an e-commerce site following migration. That means migrating could end up breaking a few things, especially URLs. Depending on the hierarchical structure of your current site, you may need to go in and create URL redirects.
2. How do I plan to migrate data?
You should know by now that Shopify is more than just a website. It is an entire data management system that allows you to operate a complete e-commerce solution without needing a degree in software development. Knowing that, you need to ask yourself how you plan to migrate data. You have a few options:
- Shopify app
- Third-party app
- Manually (using CSV files).
A migration app may be the better choice if you are unfamiliar with CSV files. However, don’t rely on apps to be 100% foolproof. You are going to have to check your data for accuracy once the migration is complete.
3. What is the current state of my data?
Before undergoing migration, Shopify users should be checking the integrity of their data. Migrating inaccurate data only compounds problems when a situation that forces you to track down data mistakes arises.
If the current state of your data is not all that good, take the time to get things fixed before migration. The migration process and any follow-up work you have to do will be a lot easier if you know you can fully trust your data.
4. What does my store look like?
A lot of e-commerce retailers are very temperamental about what their sites look like. This is understandable. However, Shopify cannot guarantee you will find a theme that allows you to keep your current look largely intact. It is always advisable to do a little theme research before you undertake migration.
5. What is the status of my domain?
Finally, you need to ask yourself whether you plan to use the same domain or purchase a new one. Using the same domain doesn’t necessarily require you to transfer it to Shopify in the short term, but you will likely want to transfer it as soon as you can after the migration is complete. If you’re purchasing a new domain name entirely, that’s fine. You can purchase directly through Shopify or from a third-party registrar.