Most of our Shopify blog posts offer tips and tricks for making the most of the e-commerce platform. We decided to take a different tack in this post, addressing new users who might decide to give up on Shopify before experiencing its full potential. There are plenty of great reasons to stick with it.
We know that learning a new platform can be frustrating. That frustration can be exacerbated in the e-commerce world due to the complexities of online business. But if you are willing to stick with it and work through the learning curve, you will discover why Shopify is one of the most popular e-commerce platforms online.
If you are thinking about throwing in the Shopify towel, we invite you to reconsider based on these seven reasons:
1. Theme Options
Every website needs an eye-catching presentation to get it past the first few minutes of a user’s first visit. One of the primary benefits of Shopify is its theme flexibility. There is no shortage of free themes to choose from, and the Shopify theme store offers a full inventory of affordable paid themes as well.
2. Expansive Functionality
No two e-commerce enterprises are the same. As such, Shopify has been designed to accommodate just about every need via free and paid apps. The apps in the Shopify App Store are tools that store owners can use to create the kind of functionality they need.
3. Easy, Online Payments
This third benefit is self-explanatory. Shopify offers its own payment system that accepts all major credit cards. Store owners can integrate with other payment systems if they don’t want to use the built-in option.
4. Numerous Sales Channels
Shopify has built-in sales channels to help new store owners maximize both their marketing and conversion strategies. Very few competitors can match Shopify in this particular area. Store owners can sell through their Shopify websites, social media platforms (using Shopify buttons) and via Shopify’s POS app for smartphones and tablets.
5. Unparalleled Support
Shopify users have access to unparalleled support by way of online blogs, informational articles, and the Shopify documentation. Live support is also available around the clock.
6. The Shopify Community
The entire CMS strategy was built around the concept of community members helping one another. Rest assured that the Shopify community does just that. The community consists of a wide range of experts and amateurs all willing to share their experiences and knowledge.
7. Name Recognition
Last, but not least is the name recognition that comes with Shopify. The e-commerce community has come to know and trust the Shopify name as representing one of the best platforms in the business. Using Shopify says something about you and your store.
If you are new to Shopify, accept the fact that it will take time for you to thoroughly learn the platform. Do not give up on it. Stick with it, learn everything you can, and ask questions. You’ll be glad you did once you become a Shopify master.