Your choice to use Shopify is evidence that you are interested in doing things the right way. Hopefully, you are challenging yourself to continue doing everything you can to promote your business, your reputation, and your profitability. We have a suggestion for doing just that in 2017: adding reviews to your website.
When we say ‘reviews’, we are talking about both product reviews and reviews of your store and service. We are also talking about genuine reviews written by your customers. Writing fake reviews does not help, as these are easy to spot by experienced shoppers who have learned to tell the difference.
If you don’t think reviews would be helpful in your case, consider the following:
- Increased Site Traffic – Customer reviews can significantly boost your website traffic by letting search engines know you’re getting regular visitors who are actually interested in what your site offers.
- Improved Online Reputation – Your online reputation will make or break your business in the long run. A good reputation will bring new customers to your site while a poor reputation will chase them away. Nothing boosts the performance of an online store more than a slew of positive customer reviews.
- Better Sales – A large number of positive reviews will encourage customers who don’t normally buy from you to consider doing so. As a conversion optimization tool, customer reviews are very powerful.
Of course, all of this is predicated on the assumption that your site and store will get substantially more positive reviews than negative ones. It also assumes you will do your best to address the needs of unhappy customers so they will either edit their negative reviews or delete them altogether.
How to Add Reviews
Now that you know the benefits of adding reviews to your online store, you need to know how to do it. The best way is to take advantage of one of the many apps available in the Shopify App Store. One of the best ones out there is offered by Shopify developers – and it’s free! It is Shopify’s Product Reviews app.
You can get the app the same way you would get any other app. Go to the App Store, search for it under the name listed above, then click the green ‘Get‘ button to install it. It is incredibly easy to do. Once installed, you will have to activate it before copying a snippet of code and pasting it into your site in the appropriate place.
Don’t worry, Shopify provides complete instructions in their documentation. Just visit the Shopify help page and search for the app using the search bar at the top of the page. You’ll find complete instructions on installing the app, adding reviews and review forms to your site, scoring reviews, and managing reviews moving forward.
You want your Shopify store to be the best it can be, right? So think about adding customer reviews this year. It might be the best move you’ll ever make.