If you haven’t done much website work or really delved into SEO, you may not really know why some people make a big deal out of follow verses nofollow links. A follow link is basically a link that improves a website’s PageRank with Google. The more links that point to a webpage, the better Google ranks that page. Links from more reputable sites provide more of a boost to a page’s PageRank. A follow link is a link that provides a boost.
Nofollow Links Explained
A nofollow link, on the other hand, does not affect a page’s PageRank at all. It does not help with that page’s search results or really affect anything at all. This type of link helps to cut back on spam. Once people discovered how PageRank worked, some started posting links everywhere in order to boost their rankings. By adding nofollow links, it is possible to cut back on spam links in comments and forums since those links will not do any good in an SEO sense. It also can be used on paid links so that it is not possible to simply buy a better search ranking.
If you want to link to another website but do not want to give that website a boost in its PageRank for whatever reason, you can set your links to be nofollow. It is actually easy to do this, and the following WordPress tutorial will walk you through the steps.
Step by Step Guide
First, login to your site as an administrator and add a link to an external website to one of your navigation menus just as you would any other link. Next, go to Appearance, Menus. You should see a Link tab left-hand section of this screen. Click on it to expand the Links section.
Enter the URL of the website you are linking to in the URL box, and then add the text you want displayed in the Link Text box. Now you will see this link appear in the Menu Structure section on the right. Click on the down arrow by the link’s name to expand the menu.
Click on Screen Options (it is at the top right). You will see boxes for a number of things, including Link Target, CSS Classes, Link Relationship (XFN), and Description. Make sure Link Target and Link Relationship are checked.
Now go back to the expanded menu for your link. You should see that two new sections have been added. One is for the Link Relationship, while the other is a checkbox for Open Link in a New Window/Tab. If you want the link to open in a new window or tab instead of navigating from your blog to the site, check this box.
In the Link Relationship (XFN) box, type “nofollow”. This will add the nofollow attribute to the link. Now click on Save.
When all is Done
Now, go to your WordPress blog. You should see your new link added to your navigation window. If you right click on it, you should see the option to “Inspect Element.” Click on this to view the HTML code for the link. You should see that it includes the following somewhere in the link:
The link is now a nofollow link.