Go Daddy Enters the Boxing Ring

What’s the latest marketing campaign on tap for web hosting monolith GoDaddy? The company joined NBC Sports officials in announcing late last week their intent to sponsor NBC Sports Network Fight Night, the new series aimed at introducing the world to professional boxing’s best competitors. GoDaddy is already a sponsor of NASCAR racing, as well as other high profile venues.

In explaining his decision, GoDaddy claims their company enjoys strong loyalty among boxing fans. On the other hand, NBC made note of the fact that GoDaddy has been a partner with them for some time in various other ventures. Both companies expressed excitement in looking forward to how the sponsorship will benefit their companies.

In his official remarks, NBC Sports Network programming president Jon Miller said, “Our goal is to build an NBC Sports boxing brand where consumers know our fights are always going to be competitive and that they can expect exciting ‘crossroads’ fights where the fights are very evenly matched to the point where it’s tough to predict a winner in advance.”

NBC’s first Fight Night will originate from Philadelphia’s Asylum Arena and feature a card including undefeated heavyweights Bryant Jennings and Maurice Byarm. Jesus Soto-Karass takes on Gabriel Rosado in the night’s other big event. NBC will be concentrating its events on cities where Comcast Sports has a presence. That decision was based on the strength of regional Comcast networks and the ability of those networks to rebroadcast fights at a later date.

Meanwhile, GoDaddy celebrity race car driver Danica Patrick is gearing up for her first full season in NASACAR’s top circuit. Her car will most likely take the GoDaddy sponsorship away from Hendrick Motorsports, due to the retirement of former GoDaddy driver Mark Martin.

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