The GoDaddy universe just keeps getting bigger. This time the expansion comes by way of an announcement that the world’s biggest domain name registrar has joined the SedoMLS partner network. Sedo is a domain resale marketplace with more than 15 million current domain names for sale. The deal gives GoDaddy customers the opportunity to purchase domains from Sedo marketplace. The deal is obviously a great benefit to both companies in helping them to realise future growth.
Having access to Sedo is especially beneficial to GoDaddy, as it adds to the company’s long list of domain registration services. The company already provides domain resale opportunities through its Domain Buy Service, but any time a company can add 15 million products to an already extensive list, they are just widening the net for future customers.
“GoDaddy wants to help small businesses grow larger, and finding the right domain name is the place to start,” GoDaddy director of product development Paul Nicks said in a press release. “Giving customers access to many premium domain names, including Sedo’s Buy Now domain names, GoDaddy can ensure our customers get the best domain name for their website or business.”
The combination of what the company already owns and its deals with aftermarket resale outlets makes the GoDaddy customer base the largest in the world, bar none. There is speculation suggesting that was one of the primary reasons Sedo agreed to the deal. According to one industry expert, the deal is very similar to one GoDaddy previously entered with AfternicDLS. If so, customers won’t be able to purchase Sedo domains through the standard GoDaddy shopping cart. Rather, they’ll have to go through the GoDaddy Auctions service.