Under normal circumstances, a company leaking a Super Bowl ad a week and a half early would be no big deal. But GoDaddy is no ordinary company. Their annual Super Bowl offerings are some of the most watched commercials on the Internet and are responsible for millions of website hits in the moments immediately following the annual Big Game. According to company officials, the largest spike in Internet traffic is one of the main reasons they continue to sponsor the Super Bowl year after year.
This year the web hosting company promised the most daring exposure ever for GoDaddy spokeswoman and NASCAR driver Danica Patrick. She appears in her 10th Super Bowl ad along with the Pussycats Dolls and fitness guru Jillian Michaels. By leaking the commercial early GoDaddy hopes to cash in on the viewer curiosity of Patrick’s performance. But in true GoDaddy form, there’s more to see in the version posted on the GoDaddy website than there is in the TV version.
GoDaddy has long pushed the envelope in all of its TV spots, Super Bowl or otherwise. Their philosophy is to be a little bit bold and raunchy in an attempt to spur potential new customers to find out what they’re all about. Whether you like their tactics or not, you can’t argue with the results. GoDaddy is one of the world’s biggest domain name registrars and web hosting companies. Late last year they reached a milestone in registering the 50 millionth domain name; something no other company has done to date.
There’s no telling whether or not this year’s Super Bowl ad will live up to the hype. You be the judge: