GoDaddy Makes Internet History with New Domain Name Auction

GoDaddy has made Internet history by offering the A.ORG domain names for the first time. Other single character names are also available to the general public. GoDaddy and Public Interest Registry (PIR) will auction off the names through the GoDaddy website in the near future.

The auction is expected to last for a total of 10 days with 42 different names up for grabs. Only preapproved parties may participate in the auction, though. Interested companies must submit their company contact details and wait to be approved before they can bid. As of this writing, there is no exact date for when the auction will begin, but it’s expected to start in the next few months.

The .ORG domain extension is one of the most sought-after names for brand recognition in the world. The use of these new single character names is expected to contribute greatly due to their uniqueness.

Paul Nicks, GoDaddy’s Director of Domain Name Aftermarkets, said: “Companies want a short, snappy domain name, and these dot-ORG names are what you would call the ‘cream of the crop,’” He went on to say: “GoDaddy’s auction platform is extremely user-friendly, making it easy to bid on and track listings both online and via mobile devices.”

Like other domain names of this level, the winners will have to fulfil certain requirements. A complete rebranding effort won’t be necessary, though. The money paid by the customers will go towards PIR, a non-profit organisation designed to enhance Internet security and development in areas of the world where a lack of technology commonly hamstrings efforts to provide a stable service. GoDaddy has also announced it will be giving its share of the money to PIR for the same purpose.

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