There is no shortage of ways to monetize blog content if you know your audience. Google’s AdSense program is long proven method for adding revenue. The key is inserting the ads in a way that’s unobtrusive and helpful to your readers.
We already wrote about how to insert AdSense ads to your site’s sidebar. In this quick guide, we will teach you how to add AdSense ads inside your WordPress blog posts with an easy-to-use plugin.
Sign Up for an AdSense Account
Obviously, you’ll need a free AdSense account to take advantage of the program. Signing up is easy and it’s likely that you already have a Google account from using Google+ or YouTube. Just punch in your pertinent information like name as well as site URL and you’re good. Google provides plenty of tips and training to AdSense users.
Create Your Ad in AdSense
You’re going to need a little HTML code to display ads on your site. Go to your AdSense account and hit the “My Ads” tab. Generate a new add by clicking “New Ad Unit” and save it to your ad list. You’ll be given an ad code to add to your WordPress site. Copy it to your clipboard for later.
Download the Insert Post Ads WordPress Plugin
If you are familiar with php code, you can add the HTML code for a Google AdSense ad wherever you feel like using your WordPress code editor. However, there are plenty of plugins around that will help you to refine and automate the ad placement process. We recommend using Insert Post Ads since it provides a simple and easy way to add Ads to your blog posts.
Add the Code to the Plugin
First, visit WordPress.org to download the Insert Post Ads plugin. In your site’s administration panel, install and activate it. Once it is successfully activated, it will give you a new menu item “Post Adverts.”
You can click on the menu item and then select “Add New.” This will take you to a screen where you can name the ad. You should name it something that makes sense to you.
It helps to reference something like the size and shape of the ad and color scheme. The name should be something you will either readily remember or readily understand when you see it again. This will be useful if you want to make changes to your ad campaign or do testing to see which ads perform better.
After naming the ad, you need to copy the ad code from the AdSense site and paste it into the plugin. A good idea is to plan for this in advance, and name the code the same thing on your AdSense account as you name it in your plugin. In other words, create the ad and name it in AdSense, then use that same name in the plugin.
Then pick which paragraph you want your ad to follow, such as the first paragraph or the second paragraph. Then click “Publish.”
Then go into “Settings.” This will allow you to tell the plugin which post types you want to have your ads displayed on. You can choose from categories such as posts, pages or post types.
Fine-Tune Results as Needed
Once your ad is published, you’ll need to wait a day or two to get some data on how well it worked. While you’ll be able to see the layout immediately, the effectiveness won’t be apparent right off the bat. If an ad isn’t getting hits, play around with layout and placement options to see if you can make it yield results.
Making the Most of In-Post Ads
The key to AdSense ads is knowing how often to run them, where to post and what articles to utilize. Some posts aren’t right for AdSense ads. A quick Google search will provide you with dozens of articles about optimizing AdSense ads placement on a WordPress site; read and learn to obtain a sixth sense for the right way to proceed. Long story short, AdSense ads can be quite lucrative if you put in the legwork.