How to Easily Move from Tumblr to WordPress


Ever since Yahoo! completed its purchase of Tumblr in 2013 there has been a constant stream of users looking to export their content over to WordPress. Typically, people do this using one of the many WXR conversion tools available online; however, ever the welcoming platform, WordPress offers a much simpler method that can have you up and running on within minutes.

In this tutorial, we will guide you through the steps needed to migrate your blog content.

Creating a WordPress Account

Before we get on to the import process, to use WordPress you will need to sign up for an account. Don’t worry, this is completely free and takes just a few seconds over at

Authenticating Tumblr

Once you are all signed up to WordPress, log in to your dashboard and scroll down to Tools > Import from the left hand menu.

On the Import page, you will notice a large list of sites that WordPress allows you to import from. Find Tumblrand click on the link.

On the Import Tumblrpage, enter the email and password used to log in to your Tumblr account and click on Connect to Tumblr.

Importing Content

When WordPress has successfully connected to Tumblr, you will be provided with a list of your blogs from which to import. Select the one you wish to transfer and click on Import this blog in the Action/Status column.

The progress of the transfer will be shown on the Import page as WordPress works to move all of your content over to your new site. While all types of content can be imported, WordPress may struggle on occasion to convert some embeds. The details of anything that has not been successfully imported will be shown within an import completion email.

Note: if you use a custom domain on your Tumblr site, you will need to make sure this is disabled before proceeding with an import. This can be done by going to your Tumblr settings and unchecking the Use a custom domain box.

Customizing your Blog

With all of your content successfully imported, you can now begin customising your new blog. WordPress has dozens of great free themes to choose from, all of which can be customised to suit your requirements. You can browse through these themes by going to Appearance > Themes from your dashboard.

If you want to design your blog in keeping with the Tumblr theme, WordPress has an excellent selection of Tumblr-inspired themes to choose from, most of which are free.

Once you have decided on a theme, you can customise it by going to Appearance and selecting the various options including Customize, Widgets, Menus, Header, Background and Custom Design.

That’s all there is to it. You are now a fully-fledged member of the WordPress community!

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