Whether you are running a small personal blog, an ecommerce site, or an internationally recognized news page, each and every webmaster shares one thing in common: the desire to attract visitors.
It doesn’t matter what type of website you are operating, everyone wants to drive traffic to his or her site; after all, the whole point of setting up a WordPress site in the first place is for your work to be seen. Not to be seen in an “I want to be famous” kind of way, but to be seen by people that need help and to make a difference to someone’s day, by either solving a problem, or providing them with the information they need.
The best WordPress websites are those that are resources, producing content that helps others. By following in the same vein, you will already be on your way to getting more traffic. If you want traffic, WordPress is probably the best CMS to create a website. It is search engine optimized out of the box (although you will need to check privacy settings) and provides you with all the help you need to get your content out to as large an audience as possible.
To further boost the number of visitors heading to your site, here are some helpful tips.
Comment on other blogs
Bloggers like to read other blogs and by commenting on posts in your niche, you can increase your own traffic. Commenting can help build your reputation as an authority in your niche and will give you the chance to leave a backlink to your own website, but it needs to be done correctly. Spam will not be accepted. Ensure that any comment you make is thoughtful, relevant and informative.
Search engines love fresh content, and if you can update your site regularly with quality posts, you will benefit from a higher search ranking. Also, if possible, try to publish one or two guest posts a month on reputable blogs; this will help you appeal to new audiences and establish new relationships.
Structure your posts
Online readers are skimmers; this means they like to jump to a part of a post that interests them and will generally not commit to reading large blocks of text. Catering to a reader’s attention span will mean structuring posts correctly, breaking down content with the use of subheadings and emphasizing key points with bullet points and lists.
On the right-hand side of your WP platform, a small section allows you to add tags. These tags are keywords related to your post and tell WordPress what your post is about. Using these tags, WordPress will suggest your story to other blogs that have similar tags, bringing you more readers. Be careful not to use too many tags though – less than 10 is ideal.
There comes a time when every WordPress user wishes they had more traffic; when this happens to you, remember these tips.