Twitter may be the most underutilized social media platform for e-commerce marketing. That’s a shame because there is a lot of marketing power in the short, direct posts required by the Twitter platform. You can integrate Twitter with your Shopify site in a way that enables your customers to quickly tweet any content on your site. This is made possible through a handy little script from Twitter known as Tweet Web Intent.
With Tweet Web Intent, you can signify individual blocks of text within a blog post or advertisement you want people to tweet on your behalf. The text you select is presented on your page as a link that, when clicked, affords the user an opportunity to send that text as a tweet complete with all the usual tools like hashtags and replies. Best of all, it is simple to implement.
Note that you’ll need the script installed on every page where you want Tweet Web Intent to be active. You can achieve support across all of the pages on your site by pasting the code somewhere in your site template that applies to all your pages. The widget sidebar would be a good example.
Step #2: Link Your Desired Text
The second step for taking advantage of Tweet Web Intent can be a bit more complicated if you want to use advanced parameters. In essence, you have to link the text you want people to tweet. If you are already familiar with linking text on your Shopify site, this should be relatively straightforward for simple tweeting and re-tweeting. Any use of advanced parameters will require a little bit more effort.
Here is a list of the four links you can use for basic Twitter functionality:
- to tweet or reply use: https://twitter.com/intent/tweet
- to retweet use: https://twitter.com/intent/retweet
- to like a tweet use: https://twitter.com/intent/like
- to follow a tweet use: https://twitter.com/intent/follow
All you need to do is link the chosen text the same way you would enter any other link. You can do this through hard coding or Shopify’s GUI interface. For help with more advanced parameters, visit the following support page from Twitter: https://dev.twitter.com/web/intents#like-intent.