How to Set Up Google Authorship in WordPress

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If you use your WordPress website to publish regular content and have a Google account, you should definitely think about linking your content to Google Authorship.

Google Authorship features an author’s photo and rich snippet that is displayed in Google’s search results when someone searches for articles related to your niche. Having an authorship set up will allow you to show your authority and help fight plagiarism. It will also greatly benefit your SEO and increase your click-through rate, as profile photos tend to attract more attention.

In this guide, we will show you how to get yourself set up with a Google Authorship for your WordPress site.

Adding your Contributor Link in Google+

To set up Google Authorship you will need to have a Google+ account. This can be created automatically if you have a Google account for other things such as Gmail and Google Analytics.

Assuming you have a Google+ account already, the first thing you will need to do is to log in and go to the About section of your profile.

At the bottom of the About section you will see a section for Links and a link to Edit. Click on Edit and go to Contributor to > Add custom link.

In the fields enter the name of your website and the URL.

Adding Google+ Profile Link to WordPress

With the necessary information entered on Google+, the next step is to set up the Google Authorship in WordPress.

Log in to your WordPress dashboard and go to Users > Your Profile. At the bottom of this section, you will need to find Contact Info.

Under the Contact Info heading, there are a number of fields for entering social media handles and website URLs. Locate the field for Google+ and enter your Google+ URL (this can be copy and pasted from the address bar). Click on Update Profile to confirm the change.

Verify your Google Authorship

With everything set up, the next step will be to check that the Google Authorship is working as it should be. To help you do this, Google has a special Structured Data Testing Tool as part of its Webmaster Tools. You can find it here: http://www.google.com/webmasters/tools/richsnippets

On the page, enter the URL of your website and click on Verify. The tool will then show you whether you have correctly linked your Google+ profile with your WordPress blog.

Now, when you publish a new post, your photo will feature alongside it. Don’t worry if the results do not show immediately, it can often take some time. In addition, Google does not guarantee that your photo and rich snippet will appear in all results; however, where it does, you will notice the benefit of improved SEO.

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