One of the most important keys to success in e-commerce is to maximize sales channels. What does this tell us? It suggests that setting up a Shopify store and leaving it at that may not be enough to compete in the digital world. You may have to go a lot deeper and further to build the kind of e-commerce business you want. Enter Amazon.
Amazon is the undisputed king of online retailing. Now you can take advantage of the brand strength and reputation of the retail giant by utilizing the Amazon sales channel in Shopify. As long as you are selling products in US dollars, you can offer what you sell on Amazon while managing everything through Shopify. It’s actually fairly simple.
Get the Amazon App
The first thing you will need to do is get the Amazon app from the Shopify App Store. Just download and install it just as you would any other app. Bear in mind that the app is free, but you’ll have to pay for a professional seller account on Amazon. Signing up for that account – if you don’t already have one – is the second step in the process.
With the app installed and your seller account active, the rest is relatively straightforward. Just log into your Shopify admin and then navigate to the ‘Sales Channel’ page. Then check the ‘Amazon’ option, and you are ready to go. You will then be able to link current products in your inventory to the Amazon sales channel. Any new product entries you create will display on Amazon as well.
Features of the Amazon Sales Channel
Don’t worry about installing the Amazon app and thereby creating more work for yourself. The app and sales channel have built-in features designed with efficiency in mind. With the Amazon sales channel, you can:
- create new Amazon listings in select categories directly from the Shopify platform
- create your own listing for products already offered on Amazon by other sellers
- create links between any of your products currently listed on Amazon
- create separate pricing and inventory levels for your Amazon listings
- sync everything from product listings to inventory between Amazon and your Shopify platform
- fulfil any and all orders placed through Amazon directly from Shopify.
The Amazon app and sales channel are by no means perfect. However, they are fairly easy to use if you have already been working with Shopify for some time. Should you have any problems setting up your Amazon sales channel, the Shopify support team is standing by to help.
Taking advantage of every available sales channel is key to succeeding in e-commerce. Thanks to a great partnership between Shopify and Amazon, you can now make your store available to what is arguably the largest e-commerce audience in the world. There is no good reason not to do it, by the way. The app is free, and Amazon’s professional seller account is very affordable.