In recent years, Facebook has truly come into its own as a marketing vehicle for small businesses. The platform allows SMBs and entrepreneurs to go beyond mere paid promotion and embrace a variety of marketing techniques. Two of its most powerful built-in tools are Facebook Pages and Facebook Groups. Though both can be surprisingly effective promotional options, many […]

While anyone can put up a simple blog via Blogspot or Tumblr, administering your own site is another matter entirely. Being able to conduct commercial transactions is the final frontier for most webmasters. The good news is that it’s not that tough to set up a payment acceptance infrastructure for your site in a jiffy. […]

Whether you administer a simple blog or a full-fledged e-commerce shop, back-end website security should be a top priority. Considering the potentially catastrophic consequences of a data breach, it makes sense to put extra effort into protecting your site infrastructure. Besides regularly updating CMS software and plugins, there are a few more specific steps that […]

While the Internet revolution has had many positive effects on society, easily the greatest outcome has been the emergence of seamless e-commerce. If you’d like to accept payments through your website, PayPal is one of the best options available. The best part is that there are multiple ways to add PayPay functionality to a site with […]

For years, Google has been the leader in search engine technology and has dominated the industry like no other company. While Bing and a few lesser-known rivals are making inroads, search remains the domain of Google. As a result, anyone that hosts a website is naturally interested in doing well in Google’s search results. Here […]

At long last, cloud storage has gone mainstream and been embraced by consumers of all sorts. Businesses in particular love the ability to make nearly limitless storage available from anywhere. Insofar as portability and redundancy are concerned, cloud storage is a godsend for many. Of course, putting your files “in the cloud” has both upsides […]