If you’ve always wanted to ditch your day job and start a company, the Shopify Build a Business Competition may be the best way to do it. Last year, the competition saw 21,000 businesses create a combined $120 million in sales in under eight months. This year’s event should be even better and boasts a […]

If you pay attention to the broader world of digital promotion, you’re well aware of the recent content marketing revolution. As the great Seth Godin famously put it, “Content Marketing is all the marketing that’s left.” Though content-based inbound marketing is easy to pull off in theory, it’s far more difficult to execute in real life. […]

Once upon a time businesses opened and local residents came to spend. The business would treat their customers right and so the customers would return. There was an unspoken appreciation between the two parties that would, in many cases, last generations. Then came the likes of YellowPages and similar local advertising methods. Business owners undoubtedly […]

SEO (search engine optimization) is the practice of optimizing and promoting a website in order to increase its targeted traffic from search engines like Google, Yahoo, and Bing. Those 3 major search engines drive more than 90% of web traffic. If your website cannot be found by them, you are missing a huge opportunity to […]